Moootiful
Brand Identity | Package Design
It’s all about simplicity.
I had the pleasure of rebranding the Moootiful dairy range, refreshing the brand, and giving it a more contemporary, simplistic yet classic look and feel.
For the logo, I incorporated a delicate cursive font for the brand name and a minimalist illustration to depict a stylised depiction of a cow.
Giving the range a cleaner, more premium aesthetic, differentiating itself from its competitors.
For the package design, I utilised abstract asymmetric black shapes on a white backdrop to mimic the stereotypical markings often associated with dairy cattle.
The cheese range is where I really had fun with this project. Using the Ipad Pro and Procreate, I illustrated each of the various cheeses in the range, making sure to tie in the different hues of the product itself.
Designer: Andrea Muller
Client: Deep Catch Trading
Brand: Moootiful
